Eyewear Again is a project aimed to explore the eyewear recommerce market and implement the findings to create a new service under Eyeconic, a VSP brand, to give pre-loved eyewear a second life, to help VSP increase the revenue, to help network doctors increase eyewear sale and patient loyalty, to help consumers have access to more affordable and sustainable shopping experience.

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As Design Innovation Intern, my job was to:

• Create holistic human-centered user experience of potential eyewear recommerce models for VSP Global, networked optometry doctors, and brand customers.

• Perform qualitative and quantitative research to accelerate an insight-driven human-centered design approach to make connections between needs and problem space to frame, articulate, and envision future-facing VSP opportunities.

• Translate insights into actionable servicing concepts to create user journeys, testing environments, conceptual and prototyping development in digital environments.

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